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Jul '15 16

Topps Unveils New Platform For Fans To Self-Design MLB and MLS Cards

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Press Release Topps

Topps Offers Fans Ability to Create Custom Trading Cards – Consumers Can Create Their Own MLB and MLS Trading Cards For The First Time

The Topps Company, Inc., official licensee of Major League Soccer and Major League Baseball, today announced a revolutionary new digital offering for fans which will give everyone the chance to create his or her authentic looking and customized trading card on Topps.com.

“We have tried for years to come up with a way for fans to create their own official product that looks and feels exactly like what we create for leagues like MLB and MLS, and we are pleased to say that the time has come,” said Jeff Heckman, Brand Manager for Topps. “Now fans will have the opportunity to get their own Topps trading card just like their favourite players they grew up collecting and we feel they will quickly become a ‘must have’ for all looking to enhance their fandom or create a special gift that will last a lifetime.”

Fans will initially be able to select to use one of the following Topps card designs; 2015 Topps MLB Series 1,1952 Vintage MLB or 2015 Topps MLS. Fans will be able to upload their picture and enter their name on the front of the card, choose a MLB or MLS team logo or upload a logo for their own organization and on the card back, fans will be able to enter their hometown, choose a position, and fill out a brief description.

The cards will be delivered in packs of 8, with the same quality look and feel of the MLB and MLS cards. The packs will retail for $9.99 and will be available to be customized and purchased immediately on Topps.com.

About The Topps Company, Inc.

Founded in 1938, Topps is the leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include the NFL, MLB, UFC, MLS, WWE and other trading cards, sticker album collections, and collectible games. The Company’s confectionery brands include Bazooka® bubble gum, Ring Pop®, Push Pop®, Baby Bottle Pop® and Juicy Drop ® Pop lollipops. For additional information, visit Sports Cards and Entertainment Cards at Topps.com and follow us on facebook at facebook.com/Topps, on twitter @Toppscards, and now on Instagram @ToppsSports.

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