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Sep '14 25

Press Release: Topps, Bloomberg Sports Launch New Advanced Analytics Partnership



Press Release Bloomberg Sports

The Topps Company, Inc. and Bloomberg Sports, the world’s leaders in sports analytic technology and the newest member of the STATS global network, today formally unveiled a partnership to provide custom-designed advanced analytics on select trading card offerings for 2014. The new-look analytics have been featured on the backs of Topps Major League Soccer cards, which launched earlier this season, and content will be showcased now on the back of the 2014 Bowman Chrome Baseball, which releases at the end of September, and other select 2014 Bowman trading card products.

“This is a great way to marry the traditional collector with a new audience looking for something different in trading cards, be it baseball or other sports,” said Bill Squadron, STATS EVP and head of Bloomberg Sports. “Our analytic work in a wide range of sports can provide a whole set of unique and compelling data for fans to discuss and enhance their enjoyment of the game, and there is no more elite platform to deliver that data on than a hallmark brand like Topps.”

“Every year we strive to find new ways to engage both the casual fan and the ardent collector, and we feel that the partnership with Bloomberg Sports accomplishes that. These revolutionized card backs has given us another unique point of engagement that is both eye-catching and educational and fun for all,” said Zvee Geffen, Topps MLS and Bowman Brand Manager. “Analytics are an essential part of today’s conversations in every sport and this new content will document that emerging trend, and the new data we are providing will help enhance the experience for all.”

The just-released Bowman Chrome baseball card sets will feature six different analytical templates created by Bloomberg Sports, including spray charts that document veteran power hitters’ home run locations and strikeout pitchers’ pitch selections. For MLB® prospects, statistics will include organizational rankings and comparisons to minor league averages.

Among the stars featured in 2014 Bowman Chrome are MLB® rookies Jose Abreu, George Springer and Masahiro Tanaka, veterans Mike Trout, Yu Darvish and Bryce Harper, and prospects Byron Buxton and Kris Bryant. The set also features autographed cards and an assortment of colorful parallel cards.

The 2014 Bowman Chrome Baseball set will be available in hobby stores this week. Topps® MLS Soccer, which also included unique analytics from Bloomberg Sports, are available at retail outlets now.

About The Topps Company, Inc.
Founded in 1938, Topps is the leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include the NFL, MLB, UFC, MLS, WWE and other trading cards, sticker album collections, and collectible games. The Company’s confectionery brands include Bazooka® bubble gum, Ring Pop®, Push Pop®, Baby Bottle Pop® and Juicy Drop ® Pop lollipops. For additional information, visit Sports Cards and Entertainment Cards at Topps.com and follow us on facebook at facebook.com/Topps, on twitter @Toppscards, and now on Instagram @ToppsSports.

About STATS LLC
STATS is the world’s leading sports technology, data and content company. The company passionately abides by a mission to revolutionize the way sports contests are viewed, understood, played and enjoyed. STATS’ calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. STATS’ worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis, and tactical coaching tools. STATS is owned by Vista Equity Partners. For a complete tour of STATS’ sports content portfolio and solutions, visit STATS | The Global Leader in Sports Information, Technology, and Content

About Bloomberg Sports
Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Bloomberg Sports’ professional products for teams, broadcasters and athletes include a comprehensive baseball scouting, data and video system now used by almost all Major League Baseball clubs. The company also has introduced a consumer soccer product for European football, “Match Analysis,” a powerful predictive and analytic tool forecasting game results, as well as “Stats Insights,” a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL, NHL, MLB, and NBA. Bloomberg Sports has been named by SportPro Magazine as one of “Fifty Brands Shaping Global Sport in 2014,” by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and by Fast Company Magazine as one of the “Most Innovative Companies in Sports” in 2011. For more information, please go to BSports.com.




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