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Jan '19 27

Baseball Softball UK appoints Independent Director for Communications

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By Baseball Softball UK, www.baseballsoftballuk.com

Richard Chataway, a leading figure in the use of behavioural science in communications in the UK, has been appointed as an Independent Director on the BaseballSoftballUK Board.

With over 15 years of experience in applying behavioural science to communications — a long time in a new field – Richard will be able to support BaseballSoftballUK staff in developing the range and effectiveness of their internal and external communications.

BaseballSoftballUK CEO John Boyd said, “We welcome Richard to the BaseballSoftballUK Board of Directors. With the wonderful national profile opportunity presented by the MLB London Series, Richard’s background and experience in communications will be a valuable addition to our Board.”


Richard Chataway has worked in senior strategic roles for both local and central government in Australia and the UK, and at four of the ‘big five’ global communication networks. Clients he has advised include Lloyds Banking Group, Google, IKEA, Pfizer, Sainsbury’s, ING, ITV, BT, Kimberly Clark, American Express, InterContinental Hotels Group, Campari, FOX Networks, Starbucks and Unilever.

He has successfully addressed behavioural challenges as varied as getting people to stop smoking, join the armed forces, drink spirits rather than wine, turn up to school, pay for university tuition, submit their taxes, buy flatpack furniture and take public transport, to name but a few.

His strategy for the #XTL campaign (a social media campaign addressing domestic violence) won the Global Festival of Media Campaign of the Year in 2014, and he also led the development of the world’s most successful stop smoking mobile app (My QuitBuddy).

While in Australia he created the country’s first Behaviour Change Unit, and returned to the UK in 2015 to become the first dedicated Head of Ogilvy Change, the only embedded behavioural practice in a communications agency.

Richard is a frequent conference speaker (and was the host at the 2016 ‘Nudgestock’ festival of behavioural science), and as founder of Communication Science Group now works as a behavioural consultant for a number of major brands and agencies.

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