MLB Names Anomaly New Multimedia Creative Marketing Agency

Press Release Major League Baseball

As pitchers and catchers prepare to report for Spring Training and fans anticipate the start of a new baseball season, Major League Baseball has named Anomaly its new multimedia creative marketing agency. Anomaly will work with MLB to create a new advertising and marketing campaign for the upcoming season, including executions to promote all Jewel Events (Opening Day, All-Star Game, Postseason and World Series). Anomaly will also work closely with MLB Network and MLB Advanced Media to create a cohesive theme for marketing efforts across all MLB entities.

“Baseball has never been healthier both on and off the field, with exciting players captivating fans on a nightly basis and more content available in more places than ever before,” said Tony Petitti, Chief Operating Officer, Major League Baseball. “We are very excited to work with Anomaly, whose work speaks for itself, and will look to them to capture the game, its stars and major events in new and creative ways.”

“This is a dream of ours,” said Jason DeLand, Founding Partner, Anomaly. “We want to work as hard as the players, be as passionate as the fans and help MLB in every way we can.”

Anomaly has previously created memorable baseball-themed campaigns for Dick’s Sporting Goods and Budweiser.

About Anomaly

Founded in 2004, Anomaly is a difficult to define, but exciting to work at agency with offices in New York, Toronto, London, Amsterdam and Shanghai. The agency’s blue chip client roster includes Budweiser, Converse, Diageo, Dick’s Sporting Goods, Google, Marriott Hotel Group, Nike, and P&G. Anomaly has been recognized for a very wide range of work including Gold Effies for effectiveness in Media Strategy and as a Brand Owner; Lions, Cyber Lions, and a Grand Prix from Cannes; a Mercury Music Prize; and two Emmys for a TV series the agency created and co-owns.